inLighten's iTV news service for digital signage employs specialized demographic modeling, content filtering and professional editorial oversight within a programming formula that consistently commands the broadest possible audience while delivering long-term viewership growth and loyalty. This success is rooted in a rigorous attention to the fundamentals of content development, including story selection, story length, writing style, topic coverage and use of broadcast quality visual design.

When lesser providers fail to meet scrupulous standards of quality in their programming, deterioration in viewership occurs. Narrow content selection from lower-quality sources, poorly written stories of limited interest to viewers and the absence of a proven methodology will, over time, lead to a decline in viewership and a lack of productivity for the client.