Industries

inLighten designs digital media products and services to serve a variety of industries. Whether it's digital signage, environment or on-hold audio, information kiosks, speech privacy or other custom audio visual applications, inLighten provides customized solutions to meet the specific objectives of a specialized environment.

Education

K-12
Junior/Community Colleges
Colleges & Universities
Technical & Professional Schools

Retail

C-Store
Chain Drug & Pharmacy
Food Service & Grocery
Department & Specialty

Financial

Banks
Credit Unions
Investment
Insurance
Processing

Corporate

Lobby & Showroom
Call Centers
Training & Conference Centers
Headquarters & Regions

Hospitality

Hotels & Resorts
Health Clubs, Gyms, Spas
Bars & Restaurants
Theme Parks & Attractions
Gaming

Health Care

Doctor & Dentist Offices
Hospitals & Clinics
Assisted Living
& Nursing Home
Rehab & Physical Therapy

Government

DMV, Social Services,
Dept. of Labor
Community Centers
Recreation & Athletic Facilities
Convention Centers

Transportation

Airports
Train Stations & Bus Depots
Rapid Transit
Ports and Ferry Terminal

Places of Worship

Churches, Synagogues, Mosques
Conference Centers
& Retreats
Youth Centers
Missions & Shelters

inLighten has compiled client-based research collected during a series of bank branch intercept studies performed 4 months after installation to determine the effectiveness of inLighten’s digital signage merchandising and communication solutions. The research measured Viewership Development success when utilizing inLighten iTV^™ news programming integrated with client ads, Viewer Ad Recall, Service Quality Performance and Sales Activity.

Viewership Development

The research showed that viewership penetration, when client messages were combined with inLighten’s iTV news programming, grew to 98.4% after four months. Over 63% of viewers indicated that they spend nearly all their time watching the program – and 88% said they spend more than half their time in the office watching.

inLighten Methodology: inLighten delivers superior viewer participation by employing a proprietary formula for news and information programming that includes demographic and behavioral modeling, world-class news sources, industry-sensitive filtering and rigorous editorial oversight.

Ad Recall

The research showed that the high level of viewership occurred not only with news content but translated to a 91.3% Ad Recall rate among viewers. Over 50% said they recalled three or more unique products (announcements) and 83% indicated they recalled two or more.

inLighten Methodology: inLighten applies a proprietary blending algorithm to combine client content with inLighten’s specialized iTV news programming in a way that maximizes viewer exposure on each visit and powerfully ingrains client messages across multiple visits.

Service Quality

The research showed that viewers on average believed that service speed was 41% faster than before the inLighten digital signage solution was implemented.

inLighten Methodology: When high-value news and information is perfectly integrated with client messages in a seamless programming mix, it becomes an expected part of the viewer’s experience on every visit – replacing judgments about service speed or efficiency and creating a perception of improved service quality.

Sales Activity

The research showed that five times the number of branch customers made product and service inquiries (34.1% vs 5.8%) than before inLighten digital signage was installed.

inLighten Methodology: When a proven methodology for viewership development built around specialized, high-quality news and information programming is combined with a highly-effective model for maximizing message exposure, viewers become both better informed about current offers and more comfortable with their visit, resulting in a dramatically increased willingness to extend their visit and ask about products and services that can help solve their problems, manage their lives and work toward achieving their dreams.