inLighten® Introduces Whitebox™ Line of Audiovisual Components
Digital Signage Leader to Offer Industry-Best Warranty on Professional AV Equipment
Dec. 17, 2014
inLighten, a leading manufacturer in the field of digital signage, self-service and environment audio solutions announced today the introduction of its Whitebox line of commercial-grade audiovisual components.
The Whitebox product line is the result of a multi-year development effort by inLighten, whose digital signage and audio products have been deployed in tens of thousands of locations over the past 25 years. According to CEO, Dan Snyder, "The thousands of installations performed by our audiovisual division have given us unique insight into the differences between high-quality AV components that enable commercial applications to perform consistently at a high level and those that aren't up to the task. All too often, we've come across cases where clients that decided to take on their own installation or use a third party find themselves with splitters, amplifiers, baluns or other under-performing AV components that need to be replaced a year after they were installed."
Snyder continued, "inLighten has built its reputation for excellence, in part, by standing behind its products and making ongoing warranty assurance and dependable support a central part of every client relationship. Nothing is more uncomfortable for us than explaining to a client that the failed part they or their installer used isn’t under warranty and that they'll have to pay to have it replaced. In recent years, a growing number of clients have asked us if we planned to provide audiovisual components made to the same exacting standards as our digital media products. As the requests became more frequent, it became clear to us that there was an unmet need for a high-quality line of audiovisual components and equipment backed by superior warranty coverage, service and support. More than two years ago, inLighten made the strategic decision to produce these items, and since that time we've been working intently to deliver a collection of splitters, amplifiers, adaptors, baluns and other components built to operate under the most rigorous conditions of commercial use."
inLighten VP of Operations, Jeff Taylor, who has been involved in the performance testing process for inLighten's componentry initiative, described how Whitebox products will not only set a new standard of excellence for performance, but will also offer the best assurance to clients who use them. "The audiovisual componentry that has been available within the industry, even the best of it, typically provides end-users a 90-day warranty or, on occasion a 1-year warranty. Well, that's about to change. We’re so confident of the quality that's been built into these components, we’re providing a 2-year warranty on all Whitebox products."
According to inLighten SVP Doug Braun, "We initially contemplated leveraging Whitebox products as another point of competitive advantage by making them available exclusively to inLighten clients, but upon careful consideration we decided that undersupported A/V parts and equipment shouldn't be the weak link that hinders the continued growth of our industry. We know that when our industry expands there's more opportunity for everyone. That's why we're making Whitebox products available to the providers of all digital signage solutions, as well as installers, integrators and other audiovisual professionals, for use in their applications."
Braun added that Whitebox audiovisual components will be available for purchase beginning in the second quarter of 2015 with an initial offering of 50 core products.
inLighten is an innovator in networked digital media solutions including digital signage, self-service kiosks, on-hold and environment audio services and speech privacy solutions that empower clients to effectively and securely communicate with their audiences. Powered by inLighten digital media management software that enables customized content creation, scheduling and distribution controls, inLighten solutions are scalable, cost-effective and exceptionally reliable. Industry-leading consulting, installation, technical support and creative services deliver a superior customer experience and provide a single point of accountability for all aspects of implementation, day-to-day management and continuing network operation. inLighten’s headquarters are in Clarence, NY.